Le Fraiche Collagen - TBT Worldwide

Le Fraiche Collagen

This brand was a new product concept in the fast-moving consumer product industry. The Brand Theatre was approached to develop this new product from start to finish inclusive of the name and to drive this powerful brand innovation project.

OVERVIEW

This brand was a new product concept in the fast-moving consumer product industry. The Brand Theatre was approached to develop this new product from start to finish inclusive of the name and to drive this powerful brand innovation project. The Brand Theatre crafted the Le Fraiche Collagen brand story and brand identity to be differentiated yet relevant to customers in the beauty market. The Brand Theatre’s expertise resulted in Le Fraiche being one of the fastest growing brands in Asia and is today looking to expand to global markets.