Nutrilatt - TBT Worldwide

Nutrilatt

Nutrilatt a local, infant and toddler milk formula. This is the first Singaporean homegrown brand debuting on the world stage. This is a hypercompetitive market and one home to entrenched players.

OVERVIEW

Nutrilatt a local, infant and toddler milk formula. This is the first Singaporean homegrown brand debuting on the world stage. This is a hypercompetitive market and one home to entrenched players. With this in mind, The Brand Theatre was engaged to developed a strategic brand plan designed to build this brand across Asia. An integral phase of this project was the focus group research that was conducted in Vietnam, Singapore and Malaysia. Ultimately, the results of this research allowed the brand to compete in its key chosen markets. Today, Nutrilatt ranks in top 5 infant formula brands in Southeast Asia.