by thebrandtheatre | Mar 20, 2023 | Branding Strategy, Internal Branding
The culture within a company is one of the most important factors in its success or failure. A positive, can-do culture can be the difference between a successful company and one that struggles. Conversely, a negative or toxic culture can doom even the most promising...
by thebrandtheatre | Mar 9, 2023 | Branding Strategy
Are you a business owner looking to take your brand to the next level? Are you an entrepreneur wanting to make sure you’re on the right track with your branding strategy? If so, then working with a branding consultant is an essential step. In this blog post, we’ll...
by thebrandtheatre | Mar 5, 2023 | Branding Strategy
If you’re thinking about hiring a branding consultant, there are a few things you need to ask yourself first. What is your budget? What are your goals? What is your timeline? And most importantly, what do you want to achieve with a branding consultant? In this...
by thebrandtheatre | Jul 30, 2022 | Internal Branding
When one mentions branding, one usually thinks of how a company markets itself to its customers and other stakeholders. However, there’s another market that institutions should not take for granted: the workforce. Internal branding involves an organisation’s effort to...
by thebrandtheatre | Jul 29, 2021 | Branding Strategy
Branding is not Marketing, just as a branding agency does not do marketing roles. Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know: Coca-Cola...
by admin | Oct 24, 2020 | BLOG, Internal Branding
If you own a business, whether it’s a small scale or an already large scale one, it wouldn’t come as much of a surprise if you invest a lot of money for the branding of your business. Each and every multi-million-dollar company that you can think of spends millions...
by admin | Oct 10, 2020 | BLOG, Branding Strategy
If you don’t already know, there are companies that specialize in providing excellent care for your brand – The Brand Theatre is one of those companies. A brand management company can take your startup business and skyrocket its performance by simply doing what...
by admin | Sep 19, 2020 | BLOG, Branding Strategy
Think about Apple for a second. What comes to mind when you think about this very successful company? That level of success and branding wasn’t built overnight, not over one weekend, nor over a month. If you’re familiar with Apple’s history, then you know that it was...
by admin | Sep 5, 2020 | BLOG
Corporate Branding – what comes to mind when you hear or read the word? If you immediately thought about company logos, we can’t blame you. You’re on the right track but branding is so much more than just having a fancy or simple memorable logo. If you’re...
by admin | Jun 20, 2019 | Branding Strategy
We’ve heard it many times, but there really isn’t any other way to put it: Brand strategy development plays a fundamental role in the marketing process. It is for this reason that companies continue to place a significant amount of time and effort into this facet,...
