by thebrandtheatre | Jul 30, 2022 | Internal Branding
When one mentions branding, one usually thinks of how a company markets itself to its customers and other stakeholders. However, there’s another market that institutions should not take for granted: the workforce. Internal branding involves an organisation’s effort to...
by thebrandtheatre | Jul 29, 2021 | Branding Strategy
Branding is not Marketing, just as a branding agency does not do marketing roles. Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know: Coca-Cola...
by admin | Oct 24, 2020 | BLOG, Internal Branding
If you own a business, whether it’s a small scale or an already large scale one, it wouldn’t come as much of a surprise if you invest a lot of money for the branding of your business. Each and every multi-million-dollar company that you can think of spends millions...
by admin | Oct 10, 2020 | BLOG, Branding Strategy
If you don’t already know, there are companies that specialize in providing excellent care for your brand – The Brand Theatre is one of those companies. A brand management company can take your startup business and skyrocket its performance by simply doing what...
by admin | Sep 19, 2020 | BLOG, Branding Strategy
Think about Apple for a second. What comes to mind when you think about this very successful company? That level of success and branding wasn’t built overnight, not over one weekend, nor over a month. If you’re familiar with Apple’s history, then you know that it was...
by admin | Sep 5, 2020 | BLOG
Corporate Branding – what comes to mind when you hear or read the word? If you immediately thought about company logos, we can’t blame you. You’re on the right track but branding is so much more than just having a fancy or simple memorable logo. If you’re...
by admin | Jun 20, 2019 | Branding Strategy
We’ve heard it many times, but there really isn’t any other way to put it: Brand strategy development plays a fundamental role in the marketing process. It is for this reason that companies continue to place a significant amount of time and effort into this facet,...
by admin | Aug 31, 2017 | Branding Strategy, Case Study
Introduction to the Industry Now is a pretty poor time to be a construction company. The year started optimistically with Channel NewsAsia reporting BCA (Building and Construction Authority) projecting “construction demand to grow in 2017”. By July, Singapore Business...
by admin | Nov 8, 2016 | Branded Customer Experience, Internal Branding
Branding has never been more important than it is today. The ever-changing dynamics of the digital age mean consumers have an abundance of choice, with each company ready to fulfill their needs. Even though a lot of consumer transactions and interactions take...
by admin | Oct 31, 2016 | Branding Strategy
Very few people make a decision without carrying out some form of research. Be it a new cell phone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...
