4 Companies with Strong Internal Branding

4 Companies with Strong Internal Branding

When one mentions branding, one usually thinks of how a company markets itself to its customers and other stakeholders. However, there’s another market that institutions should not take for granted: the workforce. Internal branding involves an organisation’s effort to...
What does a Branding Agency Do

What does a Branding Agency Do

Branding is not Marketing, just as a branding agency does not do marketing roles. Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know: Coca-Cola...
Everything You Need to Know About Corporate Branding

Everything You Need to Know About Corporate Branding

Corporate Branding – what comes to mind when you hear or read the word? If you immediately thought about company logos, we can’t blame you. You’re on the right track but branding is so much more than just having a fancy or simple memorable logo. If you’re...
The Brand Strategy Components

The Brand Strategy Components

We’ve heard it many times, but there really isn’t any other way to put it: Brand strategy development plays a fundamental role in the marketing process. It is for this reason that companies continue to place a significant amount of time and effort into this facet,...
Why Is Brand Research Important?

Why Is Brand Research Important?

Very few people make a decision without carrying out some form of research. Be it a new cell phone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...