Why Is Brand Research Important?

Why Is Brand Research Important?

Very few people make a decision without carrying out some form of research. Be it a new cell phone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...
Top 10 Challenges that Brands Face

Top 10 Challenges that Brands Face

Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand...
Learn How You Can Create a Unique Brand

Learn How You Can Create a Unique Brand

Many people are so eager to get their brand out into the world; some miss the crucial steps necessary to ensure their brand stands out. In the past brand saturation was seen as only an issue for large corporations, but now any business in any market has to prove its...
Charge Up Your Internal Culture Today

Charge Up Your Internal Culture Today

May has flown past just like that, and during this time, The Brand Theatre has been busy learning and sharing our Branding knowledge to many others at this year’s HR Summit 2016. This happened between 17 May to 18 May at Suntec City. For those who couldn’t...