by admin | Oct 31, 2016 | Branding Strategy
Very few people make a decision without carrying out some form of research. Be it a new cell phone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...
by admin | Oct 20, 2016 | Branding Strategy, Internal Branding
Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand...
by admin | Aug 22, 2016 | Uncategorized
Many people are so eager to get their brand out into the world; some miss the crucial steps necessary to ensure their brand stands out. In the past brand saturation was seen as only an issue for large corporations, but now any business in any market has to prove its...
by admin | Aug 5, 2016 | Branding Strategy, Internal Branding
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees...
by admin | Jun 7, 2016 | Internal Branding
May has flown past just like that, and during this time, The Brand Theatre has been busy learning and sharing our Branding knowledge to many others at this year’s HR Summit 2016. This happened between 17 May to 18 May at Suntec City. For those who couldn’t...
by admin | Apr 25, 2016 | Branding Strategy, Internal Branding
Throughout our entire brand consultancy experience, we have found that some brands succeed and others don’t, which led us to beg the question: Why do brands fail? We then came up with five comprehensive reasons why they do. Use these...
by admin | Apr 18, 2016 | Branded Customer Experience, Branding Strategy, Grants, Internal Branding
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
World-class branding is something that any business aspires to engage with. Marketing professionals oversimplify the problem of building successful brands. As companies such as Xerox and Procter & Gamble have learned, brands can have strong consumer franchises yet...
by admin | Jan 14, 2016 | Branding Strategy
Design-led Branding Versus Strategy-led Branding With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
In a ground theory study done by Nancy Harrower for the University of St. Thomas in Minnesota, corporate marketing programs are visible activities that communicate an organization’s value both to the public and its intended marketplace. So believe it or not,...
