by admin | Jan 14, 2016 | Branded Customer Experience, Branding Strategy
A business’ brand strategy, much like a muscle, needs to be continually stretched to give way for growth and development. For this reason, the methods and processes of brand strategy development must be constantly performed over time, and if these work consistently,...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
A reckless driver drives a car with confidence, making him king of the road but meets an unfortunate accident. Imagine if this reckless driver is your employee and the car he/she is driving is YOUR BRAND. You would think- WHY is this employee driving my brand badly?...
by admin | Jan 14, 2016 | Branding Strategy
Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to...
by admin | Jan 14, 2016 | Internal Branding, Uncategorized
The truth is that branding starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are...
by admin | Nov 20, 2012 | Branding Strategy, Case Study
What is Brand Personality? Brand Personality is a set of human characteristics associated with a brand, product or service. For example, we think CNN as a trustworthy and knowledgeable brand, likewise, Marlboro brings out the image of masculinity, freedom and...
by admin | Aug 29, 2012 | Internal Branding
Imagine the Horror. You have spent money to align your employees to your brand by getting them to sit through a induction session on the company brand but you see no progress? There are some reasons why Internal Branding could be a challenging task, especially...
