Stop Thinking About Your Logo

Stop Thinking About Your Logo

Design-led Branding Versus Strategy-led Branding With our experience working with various organisations, there are two types of designs typically asked of us: one driven by gut feel and how the logo is best represented and another one that focuses on how brand...
The Three Laws of Personal Branding

The Three Laws of Personal Branding

Personal branding is essential if you want to find success in your professional career as it brings into play your ability to stand out in the market place. If you are looking to stand out in your current job or in the marketplace than Personal Branding is critical to...
Inside Out

Inside Out

The truth is that branding starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are...