by admin | Nov 8, 2016 | Branded Customer Experience, Internal Branding
Branding has never been more important than it is today. The ever-changing dynamics of the digital age mean consumers have an abundance of choice, with each company ready to fulfill their needs. Even though a lot of consumer transactions and interactions take...
by admin | Apr 18, 2016 | Branded Customer Experience, Branding Strategy, Grants, Internal Branding
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take...
by admin | Jan 14, 2016 | Branded Customer Experience, Branding Strategy
A business’ brand strategy, much like a muscle, needs to be continually stretched to give way for growth and development. For this reason, the methods and processes of brand strategy development must be constantly performed over time, and if these work consistently,...