What does a Branding Agency Do

What does a Branding Agency Do

Branding is not Marketing, just as a branding agency does not do marketing roles. Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know: Coca-Cola...
The Brand Strategy Components

The Brand Strategy Components

We’ve heard it many times, but there really isn’t any other way to put it: Brand strategy development plays a fundamental role in the marketing process. It is for this reason that companies continue to place a significant amount of time and effort into this facet,...
Why Is Brand Research Important?

Why Is Brand Research Important?

Very few people make a decision without carrying out some form of research. Be it a new cellphone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...