by admin | Aug 31, 2017 | Branding Strategy, Case Study
Introduction to the Industry Now is a pretty poor time to be a construction company. The year started optimistically with Channel NewsAsia reporting BCA (Building and Construction Authority) projecting “construction demand to grow in 2017”. By July, Singapore Business...
by admin | Oct 31, 2016 | Branding Strategy
Very few people make a decision without carrying out some form of research. Be it a new cellphone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same...
by admin | Oct 20, 2016 | Branding Strategy, Internal Branding
Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand...
by admin | Aug 5, 2016 | Branding Strategy, Internal Branding
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees feeling passionate...
by admin | Apr 25, 2016 | Branding Strategy, Internal Branding
Throughout our entire Brand Consultancy experience, we have found that some Brands succeed and others don’t, which led us to beg the question: Why do Brands fail? We then came up with five comprehensive reasons why they do. Use these reasons below as lessons to...
by admin | Apr 18, 2016 | Branded Customer Experience, Branding Strategy, Grants, Internal Branding
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take this...
