by thebrandtheatre | Mar 20, 2023 | Branding Strategy, Internal Branding
The culture within a company is one of the most important factors in its success or failure. A positive, can-do culture can be the difference between a successful company and one that struggles. Conversely, a negative or toxic culture can doom even the most promising...
by thebrandtheatre | Jul 29, 2021 | Branding Strategy
Branding is not Marketing, just as a branding agency does not do marketing roles. Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know: Coca-Cola...
by admin | Oct 10, 2020 | BLOG, Branding Strategy
If you don’t already know, there are companies that specialize in providing excellent care for your brand – The Brand Theatre is one of those companies. A brand management company can take your startup business and skyrocket its performance by simply doing what...
by admin | Sep 19, 2020 | BLOG, Branding Strategy
Think about Apple for a second. What comes to mind when you think about this very successful company? That level of success and branding wasn’t built overnight, not over one weekend, nor over a month. If you’re familiar with Apple’s history, then you know that it was...
by admin | Jun 20, 2019 | Branding Strategy
We’ve heard it many times, but there really isn’t any other way to put it: Brand strategy development plays a fundamental role in the marketing process. It is for this reason that companies continue to place a significant amount of time and effort into this facet,...
by admin | Aug 31, 2017 | Branding Strategy, Case Study
Introduction to the Industry Now is a pretty poor time to be a construction company. The year started optimistically with Channel NewsAsia reporting BCA (Building and Construction Authority) projecting “construction demand to grow in 2017”. By July, Singapore Business...
