by admin | Nov 8, 2016 | Branded Customer Experience, Internal Branding
Branding has never been more important than it is today. The ever-changing dynamics of the digital age mean consumers have an abundance of choice, with each company ready to fulfil their needs. Even though a lot of consumer transactions and interactions take...
by admin | Oct 20, 2016 | Branding Strategy, Internal Branding
Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand...
by admin | Aug 5, 2016 | Branding Strategy, Internal Branding
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees feeling passionate...
by admin | Jun 7, 2016 | Internal Branding
May has flown past just like that, and during this time, The Brand Theatre has been busy learning and sharing our Branding knowledge to many others at this year’s HR Summit 2016. This happened between 17 May to 18 May at Suntec City. For those who couldn’t...
by admin | Apr 25, 2016 | Branding Strategy, Internal Branding
Throughout our entire Brand Consultancy experience, we have found that some Brands succeed and others don’t, which led us to beg the question: Why do Brands fail? We then came up with five comprehensive reasons why they do. Use these reasons below as lessons to...
by admin | Apr 18, 2016 | Branded Customer Experience, Branding Strategy, Grants, Internal Branding
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take this...
