by thebrandtheatre | Mar 20, 2023 | Branding Strategy, Internal Branding
The culture within a company is one of the most important factors in its success or failure. A positive, can-do culture can be the difference between a successful company and one that struggles. Conversely, a negative or toxic culture can doom even the most promising...
by thebrandtheatre | Jul 30, 2022 | Internal Branding
When one mentions branding, one usually thinks of how a company markets itself to its customers and other stakeholders. However, there’s another market that institutions should not take for granted: the workforce. Internal branding involves an organisation’s effort to...
by admin | Oct 24, 2020 | BLOG, Internal Branding
If you own a business, whether it’s a small scale or an already large scale one, it wouldn’t come as much of a surprise if you invest a lot of money for the branding of your business. Each and every multi-million-dollar company that you can think of spends millions...
by admin | Nov 8, 2016 | Branded Customer Experience, Internal Branding
Branding has never been more important than it is today. The ever-changing dynamics of the digital age mean consumers have an abundance of choice, with each company ready to fulfill their needs. Even though a lot of consumer transactions and interactions take...
by admin | Oct 20, 2016 | Branding Strategy, Internal Branding
Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand...
by admin | Aug 5, 2016 | Branding Strategy, Internal Branding
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees...
