by admin | Jun 7, 2016 | Internal Branding
May has flown past just like that, and during this time, The Brand Theatre has been busy learning and sharing our Branding knowledge to many others at this year’s HR Summit 2016. This happened between 17 May to 18 May at Suntec City. For those who couldn’t...
by admin | Apr 25, 2016 | Branding Strategy, Internal Branding
Throughout our entire brand consultancy experience, we have found that some brands succeed and others don’t, which led us to beg the question: Why do brands fail? We then came up with five comprehensive reasons why they do. Use these...
by admin | Apr 18, 2016 | Branded Customer Experience, Branding Strategy, Grants, Internal Branding
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
World-class branding is something that any business aspires to engage with. Marketing professionals oversimplify the problem of building successful brands. As companies such as Xerox and Procter & Gamble have learned, brands can have strong consumer franchises yet...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
In a ground theory study done by Nancy Harrower for the University of St. Thomas in Minnesota, corporate marketing programs are visible activities that communicate an organization’s value both to the public and its intended marketplace. So believe it or not,...
by admin | Jan 14, 2016 | Branding Strategy, Internal Branding
A reckless driver drives a car with confidence, making him king of the road but meets an unfortunate accident. Imagine if this reckless driver is your employee and the car he/she is driving is YOUR BRAND. You would think- WHY is this employee driving my brand badly?...
