The Consulting arm of The Brand Theatre Worldwide. Through the application of our proprietary 4-step methodology, we have built powerful brands, created loyal fan bases and impacted high growth markets.


What are your organisations strengths and weaknesses? How is your organisation perceived where you operate? In the Research stage, we apply our proprietary tools to generate fresh and valuable insights that are key to unlocking your brand’s potential.

  • Brand Performeter™ The Brand-Centric Tool
  • Brand Love Tracker™ The Customer-Centric Tool
  • Brand Inside™ The Employee-Centric Tool
  • Brand Scoreboard™ The 360⁰ Performance Tool

Our experience tells us that acclaimed performances are grounded in powerful scripts. Using the insights generated in the Research stage of the project, we craft a powerful brand strategy that resonates with customers and establishes differentiation that makes you stand out from your competitors.

  • Brand Road Map/Planning
  • Brand DNA
  • Brand Differentiation
  • Brand Positioning
  • Brand Architecture
  • Brand Naming
  • Brand Innovation
  • Brand Touchpoint Experience Mapping

Based on the newly articulated script, stunning visuals are then developed to make the story come to life. This is a critical phase where consistency is created between the strategy and its visual representation, including your logo, your stationery and all marketing collaterals.

  • Brand Guidelines
  • Tone of Voice
  • Internal & External Communications
  • Core Visual Identity
  • Stationary / Packaging / Brand Assets

At this point it is important to showcase your brand to the world. To help you premiere your brand, we develop a strategic integrated communications campaign to send out the newly crafted messages, allowing you to shape perception of your brand.

  • 360⁰ Marketing/Communications
  • Social Media Campaigns
  • Experiential Marketing Campaigns
  • Interactive Media Campaigns
  • Buzz Campaigns
  • 360⁰ Retainer Program

As a trusted brand consultancy​ in Singapore, we have helped many brands, ranging from Fortune 500 MNCs to SMEs and government organisations, create impressive new brand performances.