TBT:CULTURE –
INTERNAL BRANDING
Internal branding offered by TBT:Culture is focused on the creation of brand champions, brand leaders and engaged employees. We accomplish this through the application of our proprietary branded culture development framework.
RESEARCH
Do you know your internal strengths and weaknesses? How do your employees perceive your brand? Do they are deliver on your brand promises? In the Research stage, we will apply our proprietary tools to generate valuable insights that are critical in building your internal brand culture.
- Brand Inside™ Employee & Organisational Research Tool
- Communication Audit
- Employer Brand Communication Plan
- Ethnographic Research Framework
- Employee Diaries
STRATEGY
Our experience tells us that high performing teams have clarity and understanding of the organisations plot. Using the insights generated in the Research stage, we will craft a powerful internal brand directions that resonate with your current and future employees.
- Employee Value Proposition
- Branded Culture Mapping
- Employer Brand Communication Plan
- Employee Brand Touchpoint Development
- Employee Promise & Values Development
TRAINING
Time to unleash your internal brand strategy. To create brand champions and employees who live the brand, our award-winning brand coaches and facilitators will conduct our best-selling training programmes that are highly engaging and interactive.
- Live the Brand
- Brand Champions Mind-set
- Personal Branding
- Sell the Brand
- Manage On-Brand
- Brand Leadership
ENGAGE
Reinforce and sustain your internal brand through relevant internal communications tools, programmes and metrics to help you measure your progress and remain steadfast in your progress towards a truly branded culture.
- Internal Communication Campaigns
- Employee Brand Book
- Employee Orientation Kits
- Strategic Human Resource Integration
- Branded Employee Reward, Recognition and Loyalty Programme
We’ve helped many brands, ranging from Fortune 500 MNCs to SMEs and government organisations,
create impressive new brand performances.
