The Brand Theatre - Enterprise Development Grant (EDG) Singapore

Enterprise Development Grant (EDG)

The Enterprise Development Grant (EDG) is a grant offered by Enterprise Singapore (ES) to support businesses in their growth journey. EDG is the result of the merging of 2 previous grants: the Capability Development Grant (CDG) by SPRING Singapore and the Global Company Partnership (GCP) grant by International Enterprise Singapore (IE).

  • What Is It?

One of the most useful government grants to support your business growth.


  • Who Is It For?

Financially healthy Singaporean companies with a minimum of 30% local shareholding.


  • How Much Support?

Up to 80% for SMEs and up to 60% of qualified costs for non SMEs from 01 April 2020 to 31 December 2020.


The Enterprise Development Grant (EDG) supports 3 key categories of business growth activities, namely Core Capabilities, Innovation and Productivity, and Market Access. We specialize in the Core Capabilities category and can support your company in the following project scopes:

Strategic Brand & Marketing Development 

Strategic Brand Positioning

Strategic Marketing

Business Strategy Development

Corporate Growth Strategy

Human Capital Development

Employee Engagement & Communication

Employee Value Proposition

Organization Culture

Service Excellence

Customer Experience



  1. Your company must be registered and operating in Singapore with a minimum of 30% local shareholding and financially healthy. Speak with any of the SME centers or contact Enterprise Singapore (ES) if you need help

  3. Pick a consultant with strong credentials, diverse clientele across different industries and extensive experience in grant applications. A good consultant will be able to identify your key business growth needs and propose impactful solutions.

  5. Prepare a business proposal. You will need your latest ACRA business profile, past 3 years’ audited financial statements, current P&L, staff count and key internal team members’ biographies. A strong consultant will be able to advise on the best way to angle your proposal

  7. Log in to Business Grants Portal with your CorpPass. Make sure you have your completed business proposal, consultants’ quotation, and consultants’ certificate. An experienced consultant will be able to guide you through the application.

From gargantuan MNCs, Start-up, SMEs, and Government Agencies, we have created impact for various organisation across industries, here are some of their success stories:


CTM, RDC Architects, KS Distribution, L & RUI, Macro Events, Adventus, Evotech, Unipro, EOP21, South Aircon, Accede, Reveres



BASF, Master Builders, Zuellig, Astellas, Pfizer, Motul


Ministry of Trade & Industry, Ministry of National Development, Workplace Safety and Health Council, People’s Association, National Institute of Education, Indian Heritage Centre

The Brand Theatre Worldwide Group is a holistic Brand consultancy with a rich history of building brands since 1997. We help B2B, B2C and government organisations launch world-class Brand performances driven from the inside with clear results on the outside. Through our proprietary tools and methodology and our business arms of TBT:Consult, TBT:Culture and Global Brand Academy, we will strengthen your Brand equity, create a powerful Brand performance from within and develop Brand champions who are aligned to your Brand.