Throughout our entire brand consultancy experience, we have found that some brands succeed and others don’t, which led us to beg the question:
Why do brands fail?
We then came up with five comprehensive reasons why they do.
Use these reasons below as lessons to overcome the challenges your brand faces:
No Target in Place
Without an overarching brand architecture, there is no big picture to direct aims towards.
Firing in the Dark
Lack of research and on-ground insight leads to poor understanding of the audience’s wants and needs.
Inconsistent marketing thrives without a set of guidelines in place and a concrete vision in place.
They say, we say
Internal departments across functions speak a different language, which means a lack of alignment to the brand’s core values.
Internal Culture is Dead
Lack of a good work environment makes employees dread coming to work, which leads to low morale and lower productivity.