Keys to Achieve Service Excellence | The Brand Theatre

Have you ever stopped to think why some brands are more remembered? Why do some have a hook and others not? Why do we identify a specific color with a certain brand? All this is due to an effective branding strategy or brand with which companies seek to penetrate the mind of the consumer and stand out from the rest. It is not about selling a product, the experience is sold. The brand seeks to position itself in the mind of the consumer through certain experiences and positive values ​​that make it more memorable and which identifies you from your competitors. The result is a solid and lasting positioning, you have won a loyal consumer. If you also want to be one of those brands, you are in luck because The Brand Theatre, the home of brand strategists, brings you a guide for you to design your branding strategy successfully. Do you dare to discover it?

 

Set Your Goal

The first step in creating your branding strategy is to define your goal. What do you want to get? Recognition? Diffusion? Consolidation of your identity? Or a change in the image you had until this moment? You have to be very clear about your objective, it must be concrete and achievable because it is what will mark the actions of your branding plan. The more concrete and measurable, the better. Only in this way can you evaluate if you are getting the desired results. In this step, you cannot miss that added and special value that you are going to offer to your potential clients, this will help in determining your brand image. What makes you different? How will you stand out? Never forget this, because it is what will determine your essence and will make you original and different from your competition.

 

Define Your Target

Before launching to apply the branding strategy you have to study your target audience, what it is that you want, what you are looking for, what you consume, what you like. Having well profiled your target will help you develop the most appropriate strategies.

 

Study Your Competitors

It never hurts to know what your competitors do. Study what they do, their successes and failures, how they do it, etc. because it can be useful to you. It is not about copying, but learning from the mistakes and successes of others to develop successful strategies. What can you analyze?

 

    • Type of messages that they send.
    • Communication channels they use.
    • The audience they are targeting and how they respond.
    • What they don’t do

Profile Your Corporate Identity

An essential factor in your branding strategy is to include a section in which all aspects of your corporate identity are clear. You will have to include:

 

    • The company name. Short, presentable and easy to understand and easy to recognize, and most importantly, it must represent the values of the brand.
    • The corporate colors. They transmit some sensations or feelings, so you will have to choose the ones that best support the message you want to launch. For example, if you have a green products company, it is advisable to have a green color because it is associated with nature.
    • The tone of the communication must be consistent with the values of the brand. It can be informal, formal, child, adolescent, technical, etc. What do you want to transmit? Are you an ecological, artistic brand or maybe you want to transmit innovation?

All these aspects should be included in a style manual that allows to maintain the uniformity of the brand and avoid duplication in communication in different formats. Thus, a complete style manual should include points such as corporate typography, stationery, grammar, etc.

 

How are you going to communicate?

It is time to choose your communication channels:

 

    • Your corporate website. This one must transmit your brand values ​​through its corporate design. It has to keep the corporate colors, the logo and the slogan must appear well, the tone of the communication must be the same as we have previously defined. The contents of the web must support the message you want to convey.
    • Your corporate website. This one must transmit your brand values ​​through its corporate design. It has to keep the corporate colors, the logo and the slogan must appear well, the tone of the communication must be the same as we have previously defined. The contents of the web must support the message you want to convey.
    • Social networks. Likewise, your profiles on social networks must maintain corporate identity. Set them up so that your corporate colors, the profile image must be your logo and the tone of the communication must be maintained. You will have to establish a social media plan to define the actions to be taken to support your brand strategy. You can combine paid ads with free content.
    • Television and radio. The classics that continue to matter, especially if you want to target more traditional audiences. They are safe bets because they are mass media with which you will reach many people. The important thing is to launch ads that are consistent with your brand values.
    • Email marketing. If used wisely, you can contribute in a remarkable way to your branding strategy. For this, you have to offer something very attractive that allures the user and generates interest. Of course, always keeping the corporate design.
    • Display advertising, printed advertising, billboards, public relations, etc. A wide range of possibilities to take into account according to the objectives of your branding strategy and, of course, your budget.

Analyze Your Results

It is useless to invest a generous budget in your branding strategy if you will not study the results you’ve obtained. The objectives should be clear, achievable, concrete and measurable. Now you understand what’s measurable, right? In order to conclude the success or failure of your branding strategy, you have to establish performance indicators that show you the results achieved. In this way, you can enhance what has been successful or correct what goes wrong.

 

We, at The Brand Theatre hopes that this guide will help you design a correct and effective branding strategy for your business. Remember, if all of these is a lot of work for you or you do not have the necessary knowledge, do not hesitate to contact the best brand strategist in this business industry, who will advise you and develop a strategy for your brand. Email us at business@thebrandtheatre.com or Email us at (65) 6288 7812.