In today’s market, it is no longer sufficient to provide good customer service. You need to differentiate yourself from the competition and provide your customers with an experience that delivers on your brand promise to build customer loyalty. The Brand Theatre: Staging Extraordinary Branded Customer Experiences, together with its supplementary workbook, is a comprehensive guide to help you create and deliver the ultimate branded customer experience for your organisation. The book will take you through:
Reasons service needs to be branded:
- Important points to consider as you build your branded customer experience
- Importance of playing to customers’ emotions
- How to ensure that your brand is delivered at each and every touchpoint
Remember – in today’s highly competitive market, branding your customer experience is not an option; it is part and parcel of how you run your business.