Description
Differentiate yourself to stand out from the crowd and articulate the unique value proposition you can offer in both the personal and professional spheres – that’s the power of personal branding. Candid, entertaining and informative, Turn Me On provides crucial advice in how to leverage on our proprietary 5D personal branding process to:
- Carry out a rigorous and comprehensive brand audit so as to Discover hidden strengths and downplay potential weaknesses
- Define a viable personal brand which will resonate strongly with the desired target audience
- Develop a rigorous Brand Blue Print
- Build and Deliver a complete and strategic 12-month strategic brand communication plan by leveraging across a variety of different touchpoints & platforms
- Keep your brand relevant, Dynamic and sustainable
Filled with powerful case studies and applicable examples, this is a must-read book for all professionals who intend to market the most important brand they will ever manage – themselves
