EOP21 - TBT Worldwide

EOP21

EOP21 is a non-OEM or alternative ink provider in the printer consumables industry, serving companies across the globe for more than thirty years. EOP21 has a highly-developed in-house R&D centre and uses third party manufacturer to ensure price competitiveness.

OVERVIEW

EOP21 is a non-OEM or alternative ink provider in the printer consumables industry, serving companies across the globe for more than thirty years. EOP21 has a highly-developed in-house R&D centre and uses third party manufacturer to ensure price competitiveness. The goal of this engagement was to reposition the EOP21 to remove the stigma of being a traditional business that was high priced, into an innovative organisation with competitive pricing. To accomplish this goal, The Brand Theatre conducted a project that included, research, strategy, identity, and internal branding. From the research phase of the project, it became clear that EOP21’s customers viewed them as being strong partners. With this knowledge, The Brand Theatre positioned the brand as a global innovative partner for printer consumables. Post The Brand Theatre’s engagement, EOP21 won the acclaimed Singapore Prestige Brand Award.