OVERVIEW

Evotech operates in the technology sector in Singapore as IT consultants offering professional enterprise integrated solutions. Their solutions encompass, design, implementation, maintenance and more in this space. Management at Evotech envisioned developing a fully integrated platform offering complete IT services for B2B companies. This direction requires clear strategy on how both Evotech and the new platform brand leverage on each other. As such, Evotech appointed The Brand Theatre to assist in the repositioning and develop a brand architecture to address their new direction. The approach to this project was tailored solution including research, strategy, identity and communication for both Evotech brand and the new integrated platform.