Institute for Sports Research - TBT Worldwide

Institute for Sports Research

The Institute for Sports Research (ISR) is an international collaboration between Nanyang Technological University (NTU) and Loughborough University (LU). ISR is a specialized laboratory for sports science innovation and medicine activities.

OVERVIEW

The Institute for Sports Research (ISR) is an international collaboration between Nanyang Technological University (NTU) and Loughborough University (LU). ISR is a specialized laboratory for sports science innovation and medicine activities. With a growing list of global competitors, ISR engaged The Brand Theatre to address their need to stand out in the industry. In this light, The Brand Theatre executed a project that transformed ISR by crafting a unique differentiation to ensure it stood out from its global competitors. Creating a strong brand identity driven by an emotive brand positioning, ISR is now looking to expand into new frontiers in the sports consulting markets.