OVERVIEW

JBS previously known as Shanker Iyer & Co, is an audit and assurance frim that offers consultative services focused on accountability and relationship development. Given competitiveness of this market, JBS’s management decided that a new direction was needed to take their business to the next level. To assist in the strategic endeavour, The Brand Theatre was engaged to develop new strategic brand direction and brand identity which was designed to convey a more human brand persona. Following this project all brand touchpoints were realigned to JBS’s new direction, projecting an accounting brand that was truly distinct in the marketplace.