OVERVIEW

A new establishment on Sentosa Island, designed to be a combination restaurant, event place and beach sport location characterised by a Hawaiian lifestyle concept. The Brand Theatre was engaged to craft a strong brand identity from start to finish, including name development, differentiation, positioning and more.

For OLA Beach Club, The Brand Theatre conducted extensive research on Hawaii Culture, decoration guidelines, and communication guidelines for the organisation to emphasis on the concept and help them in creating a unique experience based on this “Hawaii – beach life”. The Brand Theatre also developed several key collaterals to bring the Hawaiian positioning to Singapore society.