Branding is not Marketing, just as a branding agency does not do marketing roles.
Are you confused? To be honest, it’s a normal reaction. We are not sure what the statistics are for how many believe that branding is the same as marketing but we do know:
Coca-Cola spends an average of $4 billion on branding each year – (Source: Investopedia)
Amazon spent close to $18.88 billion on branding and marketing in 2019. (Source: Statista)
Why do you think big names such as Coca-Cola and Amazon spends this much on Branding consistently?
That’s because the cost is even greater have they not invested in branding. A trifling amount, we are sure.
But what could be the role of the branding agency in all of these successes?
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A branding team’s role is often attributed to Marketing. We don’t want to steal the thunder from Marketing, but we think we need to give the credit to where credit is due.
The first role is to be a steerer.
Like many management roles, an agency’s role is to help steer the business in an opportune direction. Because Branding comes first before Marketing, it sets the path for all the marketing initiatives. The look, feel, story and message are just basic branding agency services, it goes a lot lot deeper. It is our job to be able to cohesively put together elements to create and launch a competitive brand in the market.
As a brand development agency, let us share with you some KEY ELEMENTS of Branding and how each plays a very important role in the success of a brand.