Wing Joo Loong - TBT Worldwide

Wing Joo Loong

Wing Joo Loong is a Traditional Chinese Medicine (TCM) company with the aim of empowering people to live healthy lifestyles by providing natural health and wellness supplements.

OVERVIEW

Wing Joo Loong is a Traditional Chinese Medicine (TCM) company with the aim of empowering people to live healthy lifestyles by providing natural health and wellness supplements. For more than 60 years Wing Joo Loong has been a pillar in Singapore, as a former wholesaler and distributor. While the traditional business model was successful, management planned to create their own products and go directly to market. In this light, Joo Wing Loong engaged The Brand Theatre to craft a strategic brand story that leveraged on the more than 60 years of experience in the market. This project included the creation a new brand platform and core values that spans completely from the logo into the packaging designs. Ultimately, Wing Joo Loong transformed seven decades of experience in TCM into a relevant and trusted brand for the young segment.