Case studies - TBT Worldwide

CASE STUDIES

From gargantuan MNCs, Start-up, SMEs, and Government Agencies, we have created impact for various organisation across industries, here are some of their success stories.

BOCA

BOCA

BOCA Asia holding is a distributor of BOCA System ticketing hardware and software in South East Asia that has served various clientele, including Resort World Sentosa, Marina Bay Sands, Singapore Zoo, and many more. Moving to the future, as a young company, BOCA recognized that they needed to strengthen its presence in the market. Within the research phase of this project, The Brand Theatre conducted a customer interviews to better understand key perception, key drivers, and key challenges that their customers are facing.

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OLA Beach Club

OLA Beach Club

A new establishment on Sentosa Island, designed to be a combination restaurant, event place and beach sport location characterised by a Hawaiian lifestyle concept. The Brand Theatre was engaged to craft a strong brand identity from start to finish, including name development, differentiation, positioning and more.

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Changi Airport

Changi Airport

Changi Airport is one of the world’s most awarded airports. To maintain this level of excellence, The Brand Theatre was engaged to ensure the alignment of all staff to live the Changi Airport brand.

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Singapore Post

Singapore Post

SingPost is a 150-year-old company that is the postal service provider of Singapore. SingPost wanted to develop a branded service culture among all employees of all levels that truly engaged its customers.

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Face Bistro

Face Bistro

Face Bistro is an exclusive skincare and beauty boutique. Face Bistro offers expert beauty consulting by make-up artist Dily Wang on niche skincare and make-up products tailored for Asian skin types.

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Safra

Safra

Safra was formed in 1972 with the goal of supporting Singapore Armed Forces to enhance camaraderie and boost morale for service personnel. Safra has a network of clubs located across the country where events

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British Council

British Council

The British Council is a UK international organisation promoting cultural relations and education opportunities. The British Council has been in Singapore since 1947

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Asia Pacific Breweries

Asia Pacific Breweries

Asia Pacific Breweries (APB) is a Singapore based operating company of Heineken and produces a large portfolio of beers. With an extensive portfolio of brands which includes Tiger and Heineken,

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Master Builders Solutions

Master Builders Solutions

Master Builders Solutions is a specialist in advanced chemical solutions for the construction industry. Master Builders Solutions is founded on the 100 years of research and expertise and is the consolidation of BASF’s

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SENAAT

SENAAT

SENAAT is one of the UAE’s largest industrial investment holding companies, mandated by the Abu Dhabi government to create, optimise, promote and champion capital-intensive assets

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Wing Joo Loong

Wing Joo Loong

Wing Joo Loong is a Traditional Chinese Medicine (TCM) company with the aim of empowering people to live healthy lifestyles by providing natural health and wellness supplements.

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Nutrilatt

Nutrilatt

Nutrilatt a local, infant and toddler milk formula. This is the first Singaporean homegrown brand debuting on the world stage. This is a hypercompetitive market and one home to entrenched players.

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JBS

JBS

JBS previously known as Shanker Iyer & Co, is an audit and assurance frim that offers consultative services focused on accountability and relationship development.

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Pacific Lab

Pacific Lab

Established early in the 1970’s, Pacific Lab is a Singapore based laboratory providing comprehensive laboratory testing services in an array of industries include but not limited to, pharmaceuticals, the feed industry and Chinese medicine.

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Catholic Junior College (CJC)

Catholic Junior College (CJC)

The Catholic Junior College (CJC) is Singapore’s third-oldest junior college and is a pre-university education institution focused on developing holistic students. CJC sought to reposition itself to ensure relevance with a changing audience.

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Institute for Sports Research

Institute for Sports Research

The Institute for Sports Research (ISR) is an international collaboration between Nanyang Technological University (NTU) and Loughborough University (LU). ISR is a specialized laboratory for sports science innovation and medicine activities.

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Le Fraiche Collagen

Le Fraiche Collagen

This brand was a new product concept in the fast-moving consumer product industry. The Brand Theatre was approached to develop this new product from start to finish inclusive of the name and to drive this powerful brand innovation project.

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EOP21

EOP21

EOP21 is a non-OEM or alternative ink provider in the printer consumables industry, serving companies across the globe for more than thirty years. EOP21 has a highly-developed in-house R&D centre and uses third party manufacturer to ensure price competitiveness.

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Indian Heritage Centre (IHC)

Indian Heritage Centre (IHC)

The Indian Heritage Centre (IHC) is a museum that celebrates the history of Indian culture in Singapore. The Indian Heritage Centre approached The Brand Theatre to craft a brand designed to convey and celebrate the diversity and richness of the Indian community in Singapore.

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Evotech

Evotech

Evotech operates in the technology sector in Singapore as IT consultants offering professional enterprise integrated solutions. Their solutions encompass, design, implementation, maintenance and more in this space.

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Credit Xtra

Credit Xtra

Credit Xtra is a financial service provider operating in the hyper-competitive credit loan market. Prior to the project, Credit Xtra was exclusively operating in the Singapore market.

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CIAP

CIAP

CIAP, is an Asia-wide, award-winning architecture and design firm, known as a leader in the Healthcare sector. Recognising the limitations of the Singapore market, CIAP sought to reposition the firm to better capture opportunity and also to position them as a preferred choice within the industry.

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Adventus

Adventus

Adventus is a service solution provider in the information and communication technology (ICT) space, serving organisation throughout Asia. Adventus supports organisations by providing innovative IT applications designed to optimise business.

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Basf

Basf

The goal of BASF is to create chemistry for a sustainable future. BASF has a massive portfolio that ranges from chemicals, plastics, performance products to oil and gas. In total BASF has customers in virtually all sectors and serves a global customer base.

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