See how people see your brand and your rivals

The assistant reads what people say online and in surveys, and shows how your brand compares with your rivals on what matters.

Discuss your business needsSee how it works

From opinions online to a clear picture of your brand

The assistant does the reading and the comparing. You shape the brand.

Brand check

Reading your tools

Got it. I will read what people say and score you and your rivals on what matters.

Stage 1

It learns.

First, it learns what you want to be known for.

  1. Learns your brand

    What you want to be known for.

  2. Learns your rivals

    Who to compare you with.

Brand
Reading what people say0 posts read
  • FFriendlyYour strongestYour brand leads
  • TTrustedClose to Rival A
  • GGood valueBehind Rival A
  • MModernBehind both rivals
Stage 2

It reads.

Then it reads what people say.

  1. Reads posts, reviews and surveys

    In your market and your language.

  2. Scores each quality

    Friendly, trusted, modern and more.

  3. Compares with rivals

    Side by side.

Brand note
To Brand and marketing team
Subject Brand: friendly and trusted, not yet modern

EditSend to the team
A new reading is set for next quarter.
Stage 3

It reports.

Finally, it shows what to work on.

  1. Writes a short note

    What is strong, and what to work on.

  2. Suggests brand moves

    Specific and realistic.

  3. Checks again later

    To see whether perception changed.

Made for anyone who looks after a brand

Colleagues writing notes and sharing printed pages at a long table.

The brand manager

A clear score on what people think.

You believe in the brand, but you cannot prove how it is seen.

A small team discussing plans around a table.

The CEO who wants to know how the brand is seen

The honest picture.

People are polite to your face.

Two colleagues discussing ideas beside bookshelves.

The founder who is too close to the brand

A view from outside.

You know what you mean, and people may hear something else.

A team working around a table covered in plans and sticky notes.

The agency that advises on brands

Evidence for every recommendation.

Clients want proof before they change anything.

What changes for your team

Without the assistantWith the Brand Research Assistant

Brand opinion is a guess

Brand opinion is measured

Surveys take months

Results arrive in days

You see only your own view

You see yourself next to rivals

Brand work follows taste

Brand work follows evidence

Testimonials from teams who use it every day

We could finally prove it

“I said our brand felt old. Now I had a number, and the board listened.”
Valerie TanBrand Manager, insurance company
Singapore
Dubai
Hong Kong
Mumbai
Kuala Lumpur

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