Find the patterns in what customers say

The assistant reads surveys, reviews and conversations, and shows the patterns your team would take weeks to find.

From raw comments to real insight

The assistant does the reading and the grouping. You decide what to do.

Customer insight

Reading your tools

Got it. I will read the surveys and call notes and group them by what customers care about.

Stage 1

It learns.

First, it learns what you want to understand.

  1. Learns your questions

    What you want to understand about your customers.

  2. Connects your sources

    Surveys, reviews, emails and call notes.

Insights
Reading answers0 answers read
  • SSpeedTop reason34% of mentions
  • SSupport27% of mentions
  • PPrice18% of mentions
  • EEase of use12% of mentions
Stage 2

It reads.

Then it reads every answer.

  1. Reads every answer

    All of them, never a sample.

  2. Groups by theme

    What people care about, ranked.

  3. Pulls real quotes

    In customers' own words.

Insight note
To Product and marketing teams
Subject Why customers choose us: speed and support

EditSend to the teams
Quotes are saved for your marketing team.
Stage 3

It reports.

Finally, it tells your team what it found.

  1. Writes a short note

    The finding, the proof and what to do.

  2. Shares real quotes

    So the team hears customers directly.

  3. Tracks change

    See whether the themes shift.

Made for teams who want to understand customers

Colleagues writing notes and sharing printed pages at a long table.

The marketer who needs real customer words

Real quotes and the patterns behind them.

You want honest quotes, and you only have a few.

A small team discussing plans around a table.

The product lead

A ranked view of what matters most.

Customers ask for a hundred things, and you can build five.

A team working around a table covered in plans and sticky notes.

The researcher with a mountain of surveys

The reading done, and time for the thinking.

Reading takes longer than thinking.

Two people exchanging a business card in an office.

The sales lead

What most customers really say.

You hear customer stories, and you cannot tell what is typical.

What changes for your team

Without the assistantWith the Customer Insight Analyzer

Insights take weeks to find

Patterns appear in hours

Teams read different comments

Everyone sees the same patterns

Quotes are cherry picked

Quotes show the real themes

Decisions follow the loudest voice

Decisions follow the data

Testimonials from teams who use it every day

The best quotes were hiding

“The assistant found quotes I would never have read. They became our best ad.”
Lynette SohMarketing Manager, software company
Singapore
Bangalore
Kuala Lumpur
Dubai
Hong Kong

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